Using the Right Pictures

Designing Information Material 4(1+3)

Lesson 6: Visuals

Using the Right Pictures

Saying “pictures are worth the thousand words” means that the complex idea can be conveyed with just a single still image. It characterizes one of the main goals of visualization, i.e. in it possible to absorb large amounts of information quickly. Drawings or photographs greatly enhance with the use of visuals. Below are some general guidelines for using visuals.

  • Show pictures of only what you want people to do. People remember pictures. So do not show any behaviour that are not relevant to your message.
  • Convey your messages in a caption under the picture when appropriate.
  • Don’t use graphics to decorate the page. This can be distracting and make words difficult to see
  • Use only professional visuals

An example of a drawing on water borne disease is shown here


An example of three dimensional drawing of a windmill is shown


Last modified: Saturday, 28 April 2012, 7:01 AM