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The color scheme you chose will probably be greatly influenced by your audience but it also depends on what meaning and emotions you want your information material to be associated with. The following are some of the meanings associated with the colours.
- White: pure, neutral, clean
- Black: classy, elegance, power, mystery
- Grey: humility, pessimism, balance, formality
- Red: passion, fire, strength, leadership, love
- Green: environment, wealth, youth, greed, creative
- Blue: peace, harmony, conservative, cold
- Purple: royalty, envy, spirituality, pride
- Orange: enthusiasm, energy, happiness
- Yellow: gold, joy, optimism, weakness, light
- Brown/Beige: Earth, natural, friendliness, rustic
- Pink: love, gratitude, health, joy, young
Needless to say you should do a lot of research before deciding on the color scheme you will use. Make sure you research existing websites in your niche but don’t forgot that sometimes thinking a little outside the box can be a good thing.
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