Designing Information Material 4(1+3)

Lesson 2: Principles of Design


Involves the distribution of elements in a design. It is the control of the elements in attracting attention. Balance of the pictorial elements can act like a see-saw or lever. The elements can be balanced around a vertical, horizontal or in a diagonal axis with enough variety so that the design has rhythm and energy. Balance usually comes in two forms: symmetrical and asymmetrical which can create movement, tension or calmness.


Symmetrical:-Symmetrical balance occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis. Under normal circumstances it assumes identical forms on both sides of the axis. When symmetry occurs with similar, but not identical, forms it is called approximate symmetry. In addition, it is possible to build a composition equally around a central point resulting in radial symmetry. Symmetrical balance is also known as formal balance.

Asymmetrical: - Asymmetrical balance occurs when the weight of a composition is not evenly distributed around a central axis. It involves the arranging of objects of differing size in a composition such that they balance one another with their respective visual weights. Often there is one dominant form that is offset by many smaller forms. In general, asymmetrical compositions tend to have a greater sense of visual tension. Asymmetrical balance is also known as informal balance.



Last modified: Friday, 27 April 2012, 6:55 AM