Use Color With Restraint

Designing Information Material 4(1+3)

Lesson 14 : News Letter

Use Color With Restraint

Exercise restraint when adding a second color. Concentrate color in a few key locations, such as the background of your nameplate or your firm's logo. Color often works best as a background element, rather than as a foreground element (i.e. text.)

Avoid using a different color for each issue. This often confuses readers, (destroying issue-to-issue unity and familiarity), makes your job harder and increases printing costs. The different text and visuals on the front cover of each issue should be enough to differentiate each issue.

Consider saving money by pre-printing second color highlights and accents, or printing your newsletter on colored newsletter papers like those available from firms like Paper Direct.

Last modified: Tuesday, 1 May 2012, 5:34 AM