Designing Information Material

Designing Information Material 4(1+3)

Lesson 15 : Information for Electronic Media

Tips on Writing a Radio Talk

• Write, as you would speak. Be conversational.
• Don’t generalize. Be concrete. Illustrate. Give examples.
• Provided a bold beginning, it keeps the listeners tuned.
• Make a strong impressive ending.
• Employ a logical progression of ideas in building up a picture or a story.
• Use simple words, ideas and sentences.
• The listener cannot look back and forth in a talk. Repetition is the essence of radio presentation.
• You may forget grammar as long as you communicate clearly. Your ideas are your message, not your language.
• Be personal and informal. Use “I,” “You,” “Your.” Talk to a friend. Write in the way that a good personal conversationalist would speak. Use your own experience as examples.
• Be accurate and precise.
• Avoid technical terms foreign to the listener’s ear such as destierro statutes, habeas corpus, conflagrations, civil liability and concubinage
• Be timely. Choose topics that are relevant to the needs and interest of the times. Write about events.
• Be clear with your instructions.
• Use familiar words and ideas.
• Do not sermonize. Listeners are looking for entertainment.