Designing Information Material

Designing Information Material 4(1+3)

Lesson 16 : Field Testing

Introduction

You are now thorough with designing and producing information material. But, your job is not yet complete. The material produced by you should be effective in communicating what you intend to communicate . For this purpose you should field test your material i.e you should have a trial. If the material is perfect it is well and good but if there are ambiguities then they had to be clarified. You should therefore know how to test your messages. This lesson also helps you recapitulate the steps in developing the material

Key Steps in Developing and Testing Messages and Materials

• Design your messages
  
• Create a rough draft of your messages
  
• Refine your messages
  
• Make preliminary decisions about approach, layout, and visuals
  
• Pretest your messages and preliminary formats
  
• Develop your content and visuals
  
• Pretest your final materials
  
• Analyze your results and revise your materials
  
• Make printing and distribution decisions