Digital Advertizing

Digital Advertising

Lesson 11: Construction of Advertisement

Illustration

It is the picture or drawing or photograph or diagram or painting used to gain attention, comprehension and behaviour change. More than 85% of the advertisements are with illustration. Of all the elements of advertisement copy this is given more weightage.

Function of illustrations

• Attract the attention
• Stimulate the audience
• Select the audience
• Create receptive mood

Essentials of good illustration

• It should be simple
• It should be suggestive
• It should create interest
• It should be relevant
• It should be credible

Techniques of illustration