Digital Advertizing

Weekly outline

• 
  

  General

  HECM 413
  Digital Advertising 4(1+3)
  

  
  

  P. Amala Kumari, C.H.Sc,
  ANGRAU, Hyderabad
  
  Mrs Uma Hiremath, R.H.Sc,
  UAS Dharwad
  

  
  By the end of the course the students will:
  

  • Gain knowledge in different types of advertisement.
  • Understand the procss of structuring advertisement for different media.
  • Familiarize with code of conduct to be followed in designing advertisements.

  • News forum
  • News forum
• 
  

  1 March - 7 March

  Advertising

  • Meaning Page
  • Importance Page
  • Purpose of Advertisement Page
  • Objectives of Advertisement Page
  • Role Page
  • References Page
  • Fill in the Blanks Quiz
• 
  

  8 March - 14 March

  Evolution, mile stones and attributes

  • Evolution Page
  • Milestones Page
  • Attributes Page
  • References Page
  • Lesson2 Quiz
• 
  

  15 March - 21 March

  Elements of Digital Advertizing
  

  • Elements Page
  • Product Page
  • Message Page
  • Content Page
  • Structure Page
  • Format Page
  • Source Page
  • Target Group Page
  • Channel Page
  • References Page
  • Assesment Quiz
• 
  

  22 March - 28 March

  TYPES OF ADVERTISING

  • Types of advertising- classification Page
  • Market based Page
  • Objective based Page
  • Media based Page
  • References Page
  • Assesment Quiz
• 
  

  29 March - 4 April

  Types of advertising- Market & Objective based

  • Based on Market Type Page
  • Product Advertising Page
  • Consumer Advertising Page
  • Industrial Product Advertising Page
  • Service Advertising Page
  • Institutional Advertising Page
  • Public Relations Advertising (PRA) Page
  • Public Service Advertising (PSA) Page
  • Financial Advertising Page
  • Based on objectives Page
  • References Page
  • Assesment Quiz
• 
  

  5 April - 11 April

  Types of advertising -Media based
  
  

  • Indoor media Page
  • Outdoor advertising Page
  • Direct Media Advertising Page
  • Display advertising media Page
  • New media Page
  • Digital signage Page
  • Blog Advertising Page
  • Mobile Advertising Page
  • References Page
  • Assesment Quiz
• 
  

  12 April - 18 April

  Techniques of advertising
  
  

  • Conventional and Digital advertising techniques Page
  • Digital Vs Conventional advertising Page
  • Tips for effective advertising Page
  • References Page
  • Assesment Quiz
• 
  

  19 April - 25 April

  Principles and types of designing digital advertisements

  • Design Principles Page
  • Ethical Principles Page
  • Setting of advertising goals and objectives Page
  • References Page
  • Assesment Quiz
• 
  

  26 April - 2 May

  Planning for Designing Advertisement

  • Advertising climate Page
  • Advertising Environment Page
  • Role of marketing communication in advertising Page
  • References Page
  • Assesment Quiz
• 
  

  3 May - 9 May

  Advertisement Copy
  
  

  • Introduction Page
  • Process of visualization Page
  • Advertisement copy Page
  • Types of advertising copy Page
  • Institutional copy Page
  • Reason why copy Page
  • Human interest copy Page
  • Types of Human interest copy Page
  • Suggestive copy Page
  • Educational copy Page
  • Expository copy Page
  • References Page
  • Assesment Quiz