Meaning & definition

MULTIMEDIA PRODUCTION 4(1+3)
Lesson 1 : Multimedia - Concept, Importance and Application

Meaning & definition

Traditionally multimedia applied to artworks in which more than one medium of expression is used. E.g.,

  • sculpting in clay: single media
  • painting on canvas: single media
  • sculpting in clay, then painting the sculpture: multimedia

In an information systems context, refers to a combination of communication media, including any of:

Multimedia is the field concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be represented, stored, transmitted and processed digitally. The basic five Elements of Multimedia.(figure)

  1. Text
  2. Images
  3. Audio
  4. Animation
  5. Video
Multimedia also refers to the use of electronic media to store and experience multimedia content. Multimedia is similar to traditional mixed media in fine art, but with a broader scope. The term "rich media" is synonymous for interactive multimedia.
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Last modified: Friday, 16 December 2011, 8:59 AM