The term corporate public relations holds all relationships that affect the corporation as a whole in reaching both the internal and external publics. Corporation communication is sometimes used as a substitute for corporate public relations. But there is a difference between the two. Corporate public relation deals with communication between an organisation and its public i.e both external and internal. Where as corporate communication is any communication that emanates from a company or occurring within it.
Dimensions of Corporate PR
The dimension of PR include
Employees relations- communication between employees of different levels
Share holders relations- communication between the management and those who has share in investment.
Customer relations- communication between service providers and users
Dealers and suppliers relations- communication between management and marketers
Community relations- communication between management and the neighbor hood
Media relations- communication between management and channels of communication
Relations in crisis situations- transparency in communication at the time of calamity or untoward situation.
Participants