Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 2 : Principles and Functions of PR

References

1. Ashraf Rizvi 2005 Effective Technical Communication Tata MCGraw-Hill Publishing Company Limited New Delhi.
2. Narasimha Reddi C. V. 2009 Effective Public Relations and Media Strategy PHI Learning PVT. Connaught circus New Delhi.
3. Paul A Argenti Strategic Corporate Communication 2007 Tata MC MC Graw-Hill Publishing Company Limited New Delhi.