Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 6 : Preparation of Public Speech

Decide Type of Speech

There are many types of public speeches; contextually they are to be selected. Following table suggests the type of public speech that can be used in different contexts.

S. No.	Context	Type of speech
	To motivate mass gatherings	Persuasive, Informative & Impromptu
	To introduce a celebrity	Introductions
	To felicitate on retirement / achievement	Ceremonial
	To influence in buying a product / technology adoption	Persuasive
	To share knowledge and experience	Informative
	To showcase invention / innovation	Demonstrative
	To anchor cultural/ historical/ sports events	Impromptu or Extemporaneous
	To address in ceremonial events – convocation/ keynote address/ religious/national days	Manuscript reading
	To greet large gatherings on special occasions	Toasts