Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 6 : Preparation of Public Speech

Organization of the Speech

• The second cliche about speeches is that the effective speech has only three parts: an Introduction, in which one state what they intend to do; the Body, in which one would present their main points and their supporting detail; and the Conclusion, in which one would repeat the objective presented in the Introduction and built up in the Body.
• The most important section is the Introduction. This begins with the Title, which should be short, provocative, clear, and relevant to particular audience.
• The Introduction must clearly give the audience the impression that the speech is going to be interesting, relevant to their interests, and therefore worthwhile listening to.