References

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)
Lesson 8 : Concept and Philosophy of Social Marketing

References

  1. Ashraf Rizvi 2005 Effective Technical Communication Tata MCGraw-Hill Publishing Company Limited New Delhi.
  2. Narasimha Reddi C. V. 2009 Effective Public Relations and Media Strategy PHI Learning PVT. Connaught circus New Delhi.
  3. Paul A Argenti Strategic Corporate Communication 2007 Tata MC MC Graw-Hill Publishing Company Limited New Delhi.
  4. Bhimani and Rita 2002 Face up Tenets, Techniques and Trends of Public Relations for the 21st Century, Rupa, New Delhi.
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