Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 8 : Concept and Philosophy of Social Marketing

References

1. Ashraf Rizvi 2005 Effective Technical Communication Tata MCGraw-Hill Publishing Company Limited New Delhi.
   
2. Narasimha Reddi C. V. 2009 Effective Public Relations and Media Strategy PHI Learning PVT. Connaught circus New Delhi.
   
3. Paul A Argenti Strategic Corporate Communication 2007 Tata MC MC Graw-Hill Publishing Company Limited New Delhi.
4. Bhimani and Rita 2002 Face up Tenets, Techniques and Trends of Public Relations for the 21st Century, Rupa, New Delhi.