Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 13 : Market Oriented Strategic Planning

Steps for social marketing

Kotler suggested a model for strategic social marketing plan surrounding target markets, which constitutes four phases.

1. Phase - 1: Literature review and colleague interviews
2. Phase -2: Formative research
3. Phase - 3 : Pretest
4. Phase - 4: Internal assessment