Family Economics and Consumer Education

Family Economics And Consumer Education 3 (2+1)

Lesson 24: Consumer Markets

Introduction

Consumers are mainly involved in direct purchase of goods and services for the family and household consumption. Hence they mostly transact in retail markets. Many kinds of outlets are used in presenting goods and services to the consumer. Such outlets include wholesale and retail shops, cooperatives and specialty stores, convenience stores, variety stores, department stores and discount stores etc.