Group decisions are made from the collective action of several individuals each of whom has distinct values, goalsstandards and role perception. This makes group decision making a very difficult process. All the same more alternatives tend to be suggested and unproductive approaches are identified and eliminated because the experiences of many people act as guiding points in the process of selecting the best alternative.
The development of group decisions is a slower process than the individual one. It is more difficult because each individual enters the setting with their characteristic values, goals, stanĀdards and roles.