Principles and Techniques of Veterinary and AH Extension

CULTURAL FACTORS

• Culture is the main cause of social change.
• Contacts with other cultures bring about change such as assimilation, borrowing from other cultures, combining of cultural factors into new forms - all of this interplay in the process of social change.
• The changes in the conditions of life have also influence changes in values, attitudes, beliefs and habits.
• An individual's status today is not determined by birth, the principle determinant of status today is the possession of wealth and of power.