Principles and Techniques of Veterinary and AH Extension

PLANNING, PREPARATION AND IMPLEMENTATION

Planning and preparation

• Identify with the local leaders an important problem or need of the community.
• Discuss and decide with the local leaders about the time of holding the campaign and its duration.
• List out specialist local leaders and other persons who could be involved in solving it.
• Arrange necessary inputs and services and transport.
• Prepare a written programme of the campaign.
• Give wide publicity and put posters at strategic points.
• Use mass media to involve the community.

Implementation

• Carry out the campaign as per programme.
• Hold group meetings with the people and discuss about the origin and nature of the problem.
• Suggest practical and effective solution.
• Arrange method of demonstration and training programmes when needed.
• Keep close watch on the campaign and take corrective steps if necessary.
• Arrange mass media coverage.
• Conduct the campaign in time.

Follow up

• Contact participants and find out their reaction.
• Access the extent of the adoption of the practices.
• Publicize successful campaign.
• Analyze deficiencies and failures.
• Give the recognition to the local leaders.