Veterinarian in Society

Introduction

CLIENT DEALING

• In all professions the clients are the most important, veterinary professionis not an exception to this. In the field of veterinary and animal husbandry, clients are mostly livestock, poultry and pet owners.
• They are very important to the veterinarian since management of the animals is the responsibility of its owner.
• Livestock and pet owners need to understand the animal rearing pattern, its management and how to take care of it during ill health. It is also important that they need to enhance the production and productivity of the animals. In order to have a better understanding on these issues viz., animal care and production it is essential for the client to contact a veterinarian.
• The veterinarians possess a wealth of scientific knowledge, regarding the potential care of their animal patient. They probably need better skill to deal with their client requirements both socially and psychologically.
• In most cases veterinarians pose as an authority. They need to participate in the emotional feelings of the client and satisfy the client’s expectation. During set backs the clients look for strength, guidance and leadership from veterinarians.
• It is commonly believed that most policies continue to exploit the masses for the benefit of the rich and powerful/ Client dealing must aim at development for more egalitarian distribution of benefit as well as risks across all social and economic classes.
• Capital intensive technology and centralized planning has served to increase the power wealth of elites. It has led to corruption as well. Hence it is better to have decentralized development planning with effective local participation.
• The focus is to reduce human suffering and not to increase it. The client dealing depends on effective management of work. This eventually depends on social value of its members which is culture bound. Presently fewer and fewer individuals and groups are consuming more and better goods and services.
• The consumption basket of the richest 20 per cent globally is different from the basket of the poor majority. Dasgupta (1979) noted that in United States which constitute about six per cent of the world’s population the upper middle class controlled about 40 per cent of the worlds resources. Global inequities have increased since then.
• It has been increasingly evident that the process of development is associated with greater poverty level. The promise has been that when nations develop, there would be a reduction in poverty. This has not been the case, suggesting that it is the nature and method of development that is associated with increasing poverty levels.
• Veterinarians must get ready to start running full out in a race that will never end. Larry Wilson, Author of the one-minute sales person, may have said it best: “Decide what game you want in life. There are really two games. One is the comfort zone game.
• Playing not to lose, thereby avoiding valuable experiences that might cause discomfort or disappointment. The second is playing to win, not in a competitive sense but playing full out”.
• There is no secret for being successful in business. The conduct of successful business merely consists of doing things in a very simple way, doing them regularly and never neglecting to do them.