The channels of communication may be classified into a number of ways according to different criteria.
According to form
Spoken: Farm and home visit, office call, meeting of all kinds, radio talk etc.
Written: Personal letter, farm publications, news paper etc.
According to nature of personnel involved
Personal localite :
They are the local leaders and local people who belong to receivers own social system. Personal localite channels are important in traditional social system.
Personal cosmopolite :
These are the channels of communication from outside the social system of the receiver. They are the extension workers of various organisations and are important in changing the farmers from traditional to modern.
Impersonal cosmopolite :
Here the channels of communication are from outside the social system of the receiver and at the same time no personal face to face contact is involved. These are mass media, which are important in areas of high urban influence and farmers who are modern or are changing from traditional to modern.
According to nature of contact with the people
Individual contact :
The extension worker communicates with the people individually, maintaining separate identity of each person.
Examples are farm and home visit, office call, personal letter etc.
Group contact :
The extension worker communicates with the people in groups are not as individual persons.
Examples are group meeting, small group training, field day or field visit, study tour etc.
Mass contact :
The extension worker communicates with a mass of people without taking into consideration, their individual or group identity.
Examples are mass meeting, campaign, exhibition, radio, television etc.
Last modified: Friday, 13 January 2012, 6:13 AM