Family Economics And Consumer Education 3 (2+1)

Lesson 19 : Consumer Education

Action Chart For Imparting Consumer Education At All Levels Including Schools And Colleges

1. Knowing the Existing situation

The position regarding the existing situation about the people’s knowledge and lack of knowledge about the consumer position. How the educator can educate the people by a proper plan of action. This can be done at

1. Local level
2. National level
3. At Local level: How to mobilize the resources to educate consumer etc has to be studied.
4. At national level:the educator of consumers should get information about government policy, reviews of administrators, views of resource person etc for educating the consumers.

II Formulating a Plan:
The consumer Education has to be properly planned and executed. This involves

1. Formulation of objectives
2. Identifying the kind of activities
3. Selecting the appropriate course of action
4. Consulting local citizens while making decisions.

Preparation of a time schedule and an evaluation guide for the programme.
III Implementation of the Plan:

1. The consumer educator has to motivate the consumer
2. Make consumer aware of the market system.
3. Make the consumer to express their views and state their problems.
4. Make them aware of the ways of overcome their problems.
5. Canvas and convince the government policy makers to solve the problems of consumers
6. Develop resources materials/audio-visual aids.

IV Evaluation

1. Assess the effectiveness of the programme of consumer education initiated.
2. Bring about modification if necessary.
3. Evaluating of the programme to be done periodically to improve further.

V. Follow up
The programme of evaluation should lead to improvement of the programme.
The follow up action should be taken after each evaluation.