Methods of buying are based on interaction between buyer and seller. Method of buying involves three stages:
Inputs
Process and
Output
Inputs: This stage of buying method involves a stimulus. It is in the form of a firm marketing efforts which can be designed to expose their products disseminate information about them and influence consumers. Process: The process stage of buying method is through advertising, price strategies, distribution networks and other marketing functions. Output: This stage refers to the consumers being influenced to buy the product. The product or services is out of sellers custody and is in to the buyer’s hand in exchange for money
Buying process Buying process involving different steps depends upon
Buyers personality
Motivation and
Attitudes
The Steps Involved Relates To
Need
Product awareness
Interest
Evaluation
Purchase
Need: A consumer has to first recognize the need for a product before he is motivated to go out to buy. The need must be strong enough to generate a feeling of essentiality to initiate the action to buy it. Product Awareness: A consumer must be aware of the availability of the products for his satisfaction of a particular need before he can decide on what to buy. If consumer is unaware of the variety of items in the market then it is difficult to find out the alternatives available in the market. Interest: Awareness of the availability of the product in the market may lead to buy it provided the buyer has developed interest in buying it. Lack of interest may be due to lack of the required quality or quantity in the pack of the product. Evaluation: A consumer needs to evaluate the product in terms of its quality, quantity and price permit before making a purchase decision. PURCHASE: Purchase of a product takes place after the consumer has made the evaluation of the same. Wise buying decision: Wise buying of a product may result in;
Saving in money out lay or
Increased satisfaction of the family
Buying Is A Complex Process. Good buying involves finding answers to a number of questions. Purchase of any product involves decision as to
Participants