Information on these aspects helps the consumers in making appropriate decisions in their day to day living. The sources of information on these aspects are available from
label on products
manufacturers catalogues
Advertisements
Press reports
Consumer magazines
Government notifications
Through Academics and other knowledgeable persons
Consumers
MANUFACTURERS CATALOGUES These are booklets or leaflets supplied by manufacturers along with their goods. They give details of maintenance, installation instructions and service centers and other information that labels provide. These are generally provided with consumer durables like TV, Radio, Refrigerators, and Vehicles etc. Advertisements The advertisement tries to impress about the prestige, social involvement, familiarity of the product and the manufacturer. Despite all these aspects of advertisements as a source of information consumers should try to use their own judgement regarding the product and whether to buy or not. (For more information refer chapter on Advertisement) Press reports Press reports provide news items in daily or weekly newspaper pertaining to consumer’s interest and there by educate the consumers. Consumers can obtain information on price, legal enactment redressal cases etc. Consumer Magazines Consumer Magazines provide information press reports and also guide and educate consumers. Government notifications Government notifications appear in the gazette in the form of laws, amendments to existing laws. They relate to tax policy certification, government control etc. Consumers Consumers can learn through their own buying experiences and compare the prices and quality of goods among themselves, this way the consumers themselves can be a source of information about markets, goods etc.
Participants