Apparel Industry Management

Apparel Industry Management 3(3+0)

Lesson 14 :Major Departments in an Apparel Industry

Packaging and Warehousing

The final group of operations in the production of clothing prepare finished merchandise for delivery to the customer. These operations come under the heading of material handling systems and are no less important than other systems used in the factory. The warehouse is an integral link in the manufacturing chain and should receive the same thought and planning as is given to other production systems. Even before the goods reach the warehouse, the goods are packed. Packaging may have two major functions:

1. Distribution
2. Merchandising

The ‘Distribution’ function deals with packing the apparel or allied product in a manner, which permits the apparel manufacturer to ship the product at lowest cost and /or in the shortest time to the purchaser, without diminishing the quality of the product.

The ‘Merchandising’ function deals with presenting the apparel product in a manner designed to stimulate consumer desire for the product.
Both these functions have the same scope with respect to retaining the product’s durability and style specifications during the journey from the factory to the retailer.