Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 19 : Sales Promotion Techniques

Space and Positioning

Media buyers buy space in newspapers that reach the store's potential customers. Day after day, readers in specific geographical areas or trade groups are exposed to the company's fashion message. The producer or retailer can buy a certain desirable position in the paper, such as the back page of the front section, on a contractual basis.