Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 19 : Sales Promotion Techniques

Supplements

The use of preprinted advertising, especially in magazine format inserted into newspapers, is a successful form of advertising for retailers. Many stores are using the glossy magazine format because, like a catalog, it has a longer" coffee table life" and can be zoned for any area of the country.

Vendors who contribute money toward the cost of supplements like the huge circulation and relatively low cost per thousand. Inserts are particularly cost-effective when the retailer has many branch stores in an area served by just one newspaper. Circulation may be anywhere from a million copies to many millions. for stores spread over many states.