Retailing And Merchandising In Textiles And Appare

EPCH

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 26 : Exports And Imports

Export Promotion Council for Handicrafts (EPCH)

It is under the guidance of Development Commissioner (Handicrafts), Ministry of Textiles, Government of India is a non-profit organization, established under the EXIM policy of Government of India in the year 1986-87. It has created necessary infrastructure as well as marketing and information facilities, which are availed both by the member exporters and importers. The Council is engaged in promotion of handicrafts from India and project India’s image abroad as a reliable supplier of high quality handicrafts.

Functions:

• Providing commercially useful information and assistance to members in developing and increasing exports.
• Offering professional advice and services to members in areas of technology up gradation, quality and design improvement, standards and specifications, product development, innovation etc.
• Organizing visits of delegation of its members abroad to explore overseas market opportunities.
• Participating in specialized International Trade Fairs of handicrafts & gifts.
• Organizing Indian Handicrafts and Gifts Fair at New Delhi.
• Interaction between exporting community and Govt. both at the Central and State level and representation in almost all the committees / panels of Central and State and represents in almost all the committees / panels of Central and State.
• To create an environment of awareness through Workshops on "Export Marketing, Procedures and Documentation", Packaging, Design Development, Buyer Seller Meet, Open House etc. interaction with Central and State Govt. and various other similar programmes.
• Dissemination of government notification, orders, information on trade and other relevant information to members.

Indian Handicrafts & Gifts

Exports Of Handicrafts
The export of handicrafts (other than hand knotted carpets) was merely Rs. 387.00 crores during the year of establishment of the Council i.e. 1986-87 it raised to level of Rs. 10533.96 Cores in year 2010-11.

COUNTRYWISE EXPORTS DATA OF HANDICRAFTS (EXCLUDING HAND KNOTTED CARPETS) FOR THE YEAR 2010-11 (Rs. in Crores)
		` in Crores			Increase/ Decrease in % over 2009-10	US $ in Millions		Increase/ Decrease in % over 2009-10
S. NO.	COUNTRY	2009-10	2010-11			2009-10	2010-11
1	AUSTRALIA	117.30	146.11		24.56	24.62	31.92	29.66
2	CANADA	248.13	301.54		21.53	52.09	65.88	26.48
3	FRANCE	386.60	468.99		21.31	81.15	102.47	26.27
4	GERMANY	782.57	947.35		21.06	164.27	206.98	26.00
5	ITALY	294.58	361.77		22.81	61.84	79.04	27.82
6	JAPAN	201.65	243.76		20.88	42.33	53.26	25.82
7	NETHERLAND	248.70	305.11		22.68	52.21	66.66	27.68
8	UAE	517.99	633.57		22.31	108.73	138.43	27.31
9	SWITZERLAND	121.26	148.94		22.83	25.46	32.54	27.81
10	U.S.A.	2489.19	3012.45		21.02	522.52	658.18	25.96
11	U.K.	928.06	1123.32		21.04	194.81	245.43	25.98
12	LAC	144.56	181.15		25.31	30.34	39.58	30.45
13	OTHER COUNTRIES	2238.35	2659.90		18.83	469.86	581.15	23.69
TOTAL		8718.94	10533.96	(+) 20.82		1830.23	2301.52	(+) 25.75

EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

EXPORTS OF " HAND PRINTED TEXTILES & SCARVES"
	` IN CRORES
S. No.	COUNTRY	2009-10	2010-11
1	AUSTRALIA	17.84	21.53
2	CANADA	60.43	73.30
3	FRANCE	61.25	72.83
4	GERMANY	89.46	108.40
5	ITALY	38.60	46.29
6	JAPAN	34.15	41.41
7	NETHERLANDS	31.80	38.04
8	UAE	78.50	92.83
9	SWITERLAND	11.50	13.84
10	U. S. A.	330.07	393.64
11	U. K.	114.29	136.34
12	LAC	16.02	18.46
13	OTHER COUNTRIES	289.47	341.46
	TOTAL	1173.38	1398.37