COMMUNICATION AND ADOPTION 3(3+0)

Lesson 12 : Models of Communication

Singh's Communication Process Model

The extension programmes largely depend on the ability of the communicator to communicate message that will contribute to enhancing development. In this respect the model of communication process by Singh (2003) is of special significance. The model is based on the assumption that success and failure of rural development programmes often centre on the identification of communication breakthrough or communication breakdowns. The communication process has been graphically shown in Figure.