COMMUNICATION AND ADOPTION 3(3+0)

Lesson 13 : Elements of Communication

Channel

It is the carrier of the message. Channel may be natural that involves one of the sense modalities like seeing, hearing, touching, smelling, tasting or it may be artificial such as newspaper, radio, television, telephone etc. All the mass media, the audiovisual aids, the local leaders, the demonstration and the like are the various channels of communication. The total communication output is governed by the selection and patterning of channels.