COMMUNICATION AND ADOPTION 3(3+0)

Lesson 24 : Elements of Diffusion

References

1. Rao Rama, A. 1989. Role of Appropriate Technolgy for Rural Development. (In) Rural Technology- New Initiatives, Menon, K.P.A. , Chaturvedi, P. and Sinha, A. (Eds). Department of Science & Technology, New Delhi.
2. Ray, G.L. 1991. Extension Communication and Management. Kalyani Publishers, Kolkata.
3. Rayadu, C.S. 1997. Communication. Himalaya Publishing House, Mumbai.
4. Rogers, E.M. and Shoemaker, F.F.1971. Communication of Innovations. The Free Press, New York.
5. Singh, Ranjit. 2003. Extension Education, Jaswant Printers, Ludhiyana.