COMMUNICATION AND ADOPTION 3(3+0)

Lesson 32 : Factors Influencing Adoption

References

1. Ban, van den, A.B. and Hawkins H.S. 1998. CBS Publishers and Distribution, New Delhi.
2. Berlo, D.K. 1960. The Process of Communication. Holt, Rinehart and Winston, New York.
3. Birendra Kumar and Hansra, B.S. 2000. Extension Education for Human Resource Development. Concept Publishing Company, New Delhi.
4. Chandrakandan, K., Senthil Kumar, M. and Swatilakshmi, P.S. 2005. Extension Education What? And What Not? RBSA Publishers. Jaipur.
5. Rao Rama, A. 1989. Role of Appropriate Technolgy for Rural Development. (In) Rural Technology- New Initiatives, Menon, K.P.A. , Chaturvedi, P. and Sinha, A. (Eds). Department of Science & Technology, New Delhi.