COMMUNICATION AND ADOPTION 3(3+0)

Lesson 36 : Attributes of an Innovation and their Influence in Transfer of Technology

Meaning

Attributes are qualities, characteristics or traits possessed by an object. All innovations have some qualities or characteristics. The characteristics of an innovation, as perceived by its potential adopters, influence the rate of its diffusion in a social system. The attributes of an innovation which influence the rate of diffusion are relative advantage, compatibility, complexity, trialability, observability, predictability.