Diffusion scholars have found relative advantage to be one of the best predictor of an innovation’s rate of adoption. Relative advantage indicates the benefits and the costs resulting from adoption of an innovation. Relative advantage is judged based on include the degree of economic profitability, low initial cost, a decrease in discomfort, social prestige, savings in time and effort, and the immediacy of the reward.
The relative advantage of an innovation, as perceived by members of a social system, is positively related to its rate of adoption. That means, the greater the relative advantage of an innovation, the more rapid its rate of adoption will be.
Degree of economic profitability: how much of profit will you get by adopting the new idea (seeds, fertilizers etc)
Low initial cost: only when the input/equipment is cheap and is affordable an individual will buy.
Decrease in discomfort: if the idea is comfortable to work with he/she will buy it.
Social prestige: by using the new idea the individual will be better accepted in the society.
Saves time and effort: The idea should be able to be adopted with less effort and should save time.
Immediacy of rewards: If the individual can be able to reap the benefits immediately, than they will adopt it more easily.
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