Digital Advertizing

Digital Advertising

Lesson 12: Planning of advertisements for different media

Media Characteristics:

Coverage	Circulation
Reach	Access to different individuals and homes over a given period of time.
Relative cost	It takes into account both the circulation and the impact the medium has on the audience.
Consumer confidence	Confidence placed by audience with the medium.
Frequency	Number of times an audience is reached in a given period of time.