References

Digital Advertising
Lesson 12: Planning of advertisements for different media

References

  1. Upadhyay,S.& Tandon (1991). Advertising with special reference to India. New Delhi:Concept Pub. Co.
  2. Sontakki, C. N., (1996). Advertising. Kalyani Publishers.
  3. Philp K. (1997). Marketing Management, Ninth Edition. New Delhi: Printice Hall of India Private Limited.
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Last modified: Monday, 31 October 2011, 11:26 AM