Digital Advertizing

Digital Advertising

Lesson 15: Structuring process for Radio, TV and Video Advertisement Copy

Structuring a television advertisement and video advertisement

It starts with a script, which is written in two columns with the audio on one side and video on the other side. It is sketched out sequence by sequence on a series of layout forms called story-board, which is a visual plan for the advertising message. Further it consists of a series of illustrations that give a rough idea. Once the story board is approved by the client, it will go to the producer for final shape .

Flow chart of film Commercial