Digital Advertizing

Digital Advertising

Lesson 16: Advertisement Regulations

Advertisement regulations

• Advertising as an institution and as a business has the greater responsibility within the economic system of the country. It is a highly visible and significant institution affecting everyone in the society directly or indirectly, because of its mass communication nature.
• If the advertiser is to get back value for his money spent, his message must reach consumers, touch them; make them move to specific action or belief. This means that the advertiser risks the response from the consumer in the marketing world.
• It may so happen that the consumer may react against the ad message because of certain genuine reasons. There can be consumer resistance to ads in three major ways.
  Based on morality and taste
  Untruthful advertising
  Advertising environment pollution