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Doordarshan (DD)
Television was separated from AIR on April 1, 1.~76...: The new TV set-up was named Doordarshan With this, television expanded.
The four metro centers--Delhi, Mumbai, Kolkata and Chennai-have been functioning from the mid-1970s.
National programmes were introduced in 1982 and from then onwards, there has been steady progress with more and more transmitters and programme production centers established throughout the country.
Net work of Doordarshan
The National Channel
DO-I, the National Network, aims at promoting national integration; it telecasts informative, educational and entertainment programmes. Telecasts are available in the terrestrial mode (from 5.30 A.M to 12.05 A.M (midnight). It is received via the satellite mode round the-clock.
As of November 200 I, 1,130 transmitters of different power, relay 00-1 programmes in the terrestrial mode. It is estimated that these transmissions are available to nearly 89 per cent of the country's population.
Telecast schedules are drawn in such a manner that most of the educational programmes are aired during morning hours; family-oriented programmes in the afternoons; prime-time entertainment programmes (serials and films) in the evenings; and current affairs late night. Sports activities are covered during the Sports Hour telecast in the afternoons.
Different linguistic zones have windows in the National Chcll1nc! for telecast of developmental programmes, news and current affairs and entertainment programmes in the respective languages.
Metro Channel
The thrust of programming here is on entertainment: detective serials, fiction, situation comedies (sitcoms), talent search: tele-shopping, variety shows; film songs, family drama, puppet shows, animations, talk shows, youth programmes, news-based programmes: and light devotional and other types of music.
The revamping of programming on DD was necessitated from 2000 onwards because of the hard competition offered by private channels such as STAR.
DD-Bharati
This channel, also called an edutainment (education and entertainment) channel was launched by Prasar Bharati on '26January 2002. It is available on the PAS-lO satellite which used to carry the DO-News Channel. Bharati focuses on health, children, music, dance and heritage, with emphasis on Indian lifestyle. Its programmes include yoga, meditation alternative systems of medicine, aerobics and other aspects of health care every day; cartoons, talent hunt. Wild life films campus scenes, counseling, etc. meant for children and youth.
DD-World
The International Channel of OD was opened on 14 March, 1995, with a modest three hours of transmission daily, live days a week. From July 1996, daily service was started, and in Decem.ber 1999, 24-hour transmission started. Now DD-World is distributed through DTH and cable networks in Asia, Europe, Africa and North America. Its programming includes Indian social, cultural, political and economic issues, five news bulletins features on topical events and discussions, serials, theatre, music and dance besides a feature film daily. Programmes in English, Hindi, Punjabi Urdu. Telugu, Tamil, Kannada, Malayalam, gujarati, and Marathi are offered.
The latest news and current affairs are telecast throughout the world through DO-World. Twenty-five bulletins including News Headlines are telecast daily from Delhi. DD also feeds news capsules to other channels.
DD-Sports Channel
DD Sports Channel goes within India and 34 foreign countries, mostly in the Middle East, the Commonwealth of Independent States (CIS). Europe and Africa.
Educational TV
Programmes produced by SIETs are telecast in Hindi, Marathi, Gujarati, Oriya and-TeIugu in the respective language area DD-1 telecasts programmes for different levels of students, including secondary and higher education levels at specified times.
Gyan Darshan Channel
Started on January 26, 2000 in collaboration with the Ministry of HRO, find IGNOU this channel telecasts programmes covering primary secondary and university-level education technical and vocational training and also general subjects such as health environment arts tourism, etc.
The Channel also offers programmes acquired through foreign sources. Learners/viewers can phone-in and seek clarifications. Special programmes cover arts, health, environment tourism, etc.
Regional Channels
All DO Kendras generate programmes in their respective regional languages. Rural development is emphasised in the Regional Service Programmes on 'agriculture, health, family planning and environment are telecast regularly. There are entertainment programmes also, including feature films, dance and music besides serials. Satellite up linking enables DO to provide common programmes for viewers in all larger states.
The 11 Regional Language Satellite Channels show programmes in the respective regional languages in addition to the regional programmes telecast by Regional Kendras which number 32
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