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Sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble, Colgate-Palmolive and Lever Brothers, as sponsors and producers. These early radio series were broadcast in weekday daytime slots when most listeners would be housewives; thus the shows were aimed at and consumed by a predominantly female audience.
The term soap opera has at times been generally applied to any romantic serial, but it is also used to describe the more naturalistic, unglamorous UK primetime drama serials such as Coronation Street. A crucial element that defines soap opera is the open-ended nature of the narrative, with stories spanning several episodes. The defining feature that makes a television program a soap opera, according to Albert Moran, is "that form of television that works with a continuous open narrative. Each episode ends with a promise that the storyline is to be continued in another episode". Today Soap Operas have become very common on Indian television. Particularly, entertainment channels, such as, Zee, Sony, Gemini, Maa are telecasting different variety of soap operas.
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