4.5.2.3 Early majority

4.5.2.3 Early majority

- Deliberate, adopt the innovation just before the average members of the community.

- Neither very early nor relatively late in adoption

- Do not hold leadership position but participate in extension programmes

- Slightly above average in education, social and income status and experience

- Because of their limited resources, they cannot take hasty or poor decisions.

- Less contacts with cosmopolite sources of information.

- Active localites and associates mainly with people of their own community.

- They are the neighbour and friends from whom majority of members of the community seek information about innovations.

Last modified: Thursday, 1 March 2012, 8:33 AM