Livestock Entrepreneurship: Learning objectives

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Learning objectives

LEARNING OBJECTIVES

After completing this unit the learner would know
- What is advertising ?
- Characteristics of advertising and it’s objectives
- Role of advertising in marketing the products
- Important features of sound advertising
- Different types of advertising and deciding the advertising budget
Learning Outcome

Improvement in the idea about advertising, it's objectives and characteristics
How to influence purchaser's decision by advertising
Knowledge about various types of advertising and
How to workout the advertising budget

Last modified: Tuesday, 24 April 2012, 11:47 AM

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