VAE 511: Livestock Entrepreneurship (1+0)

CHARACTERISTICS AND OBJECTIVES OF ADVERTISING

The important features of Advertising are as follows

• Paid form of public presentation and expressive promotion of ideas
• Aimed at masses
• Manufacturer has the control over what goes into advertisement
• Pervasive and impersonal medium

Objectives of Advertising

• Maintain demand for well-known goods
• Introduce new and unknown goods
• Increase demand for well-known goods/products/services
• Penetration of newer market
• Create awareness