INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 31 : Folk Media

Threats to Traditional Folk Media

The traditional folk media is fading away gradually if not, disappearing due to modern electronic media such as film industry, radio, television, video, computers etc.

Reasons:

1. At present, the attention of planners is much focussed on modern media
2. Direction of change from oral communication to technology based electronic media
3. Change in social system such as urbanisation and increase in literacy rate
4. Expanding sources of financial and Human resources
5. Considering the traditional folk media as out dated and irrelevant by present generations
6. Invasion of commercial organizations on consumer appetites through exaggerated advertisements
7. Lack of encouragement to talented folk artists
8. Lack of proper understanding of traditional folk media and its nature by the present generations