INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 31 : Folk Media

Limitations of traditional folk media

1. Threat to traditional folk media is a regular with the development of film industry, radio, television and video, the Indian traditional media gradually disappearing.
2. Focus of attention of planners on modern media.
3. Scale of reach to masses is very less unlike as in case of technology based electronic media.
4. Changes in social system such as urbanization and literacy rate leading to more individual listening or viewing rather people are preferring community listening or viewing
5. Considering the traditional media as out dated and irrelevant by the present generation.
6. Traditional folk media is functioning mostly as unorganized sector.
7. Even to revive traditional folk forms identification and selection of good artists is very difficult.
8. Lack of encouragement to talented artists in traditional media leading to decline of folk media.
9. Lack of proper understanding of traditional media and its nature.
10. Range of choice of forms is very low.