Entrepreneurship Development and Communication Skills

6.1.5.1. Establishment of Objectives

1. Planning requires a systematic approach.
2. Planning starts with the setting of goals and objectives to be achieved.
3. Objectives provide a rationale for undertaking various activities as well as indicate direction of efforts.
4. Moreover objectives focus the attention of managers on the end results to be achieved.
5. As a matter of fact, objectives provide nucleus to the planning process. Therefore, objectives should be stated in a clear, precise and unambiguous language. Otherwise the activities undertaken are bound to be ineffective.
6. As far as possible, objectives should be stated in quantitative terms. For example, number of men working, wages given, units produced, etc. But certain objectives cannot be stated in quantitative terms like performance of quality control manager, effectiveness of personnel manager, etc. Such goals should be specified in qualitative terms.
7. Hence objectives should be practical, acceptable, workable and achievable.