6.3.1.1 Strengths

6.3.1.1 Strengths

A firm’s strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:

- Brand name

- Good reputation among customers

- Cost advantage

- Competitive quality

- Accessibility to distribution networks.

Last modified: Friday, 27 January 2012, 5:09 AM