Emphasis refers to vigor of expression in a design introduced by creating focal point, the centre of interest in it. This centre of interest catches the eye or arrests the attention of the observer by leading the eye first to the most important part of the design and then to other subordinating of areas in the order of their importance (Fig.10.1).
It is a highlighting principle of design that calls comparison between different parts of the design and then stopping the eye first on the important area then on rest of the design. It is also called principle of dominance and subordination wherein one feature dominates and rest of all support it in a design. The central point in the design emerges out of sensible organization of the elements of design. If there is no centre of attraction or more number of equally important features are there in a design, distraction is created and it implies lack of proper organization of the design elements. There are several ways by which one may create emphasis or attract attention and the most important of these are as follows:
By the use of contrast of hue, value or intensity in colour and lines, shape or sizes(Fig.10.2)
By having sufficient background shape around objects(Fig.10.3)
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