Marketing is an ancient art, practiced in one form or the other, since the days of Adam and Eve.Marketing is a process or a course of business action.
The marketing concept is a philosophy, an attitude, or a course of business thinking. It is all about matching a company’s capabilities with the wants of customers.
MARKETING CONCEPT is based on three fundamental beliefs
Planning customer oriented policies and operations
A goal of profitable sales volume by a firm
Activities of a firm should be organizationally integrated and coordinated to achieve the goal
To reach the goal, all activities like production, engineering finance and marketing must be devoted for determining the needs of customer and the ways and means to satisfy those needs.
Participants