Marketing Management 3(2+1)

Lesson 06 : The Marketing Environment

Science and Technology

• In 1940 the science and technology made a phenomenal impact on human life. It has completely transformed life and living conditions.
• Ever-expanding markets created conditions that lead to technical progress.
• The new science and technology innovation offers a main source of economic growth.
  Eg. Digital watches, television, food products etc
• Technological environment is almost shaping our destiny. New technologies create new market and opportunities.

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